Events

Agro Trade at Asia Fruit Logistica 2024 – Expanding Egyptian Fresh Produce into Asia’s Dynamic Markets

As part of its commitment to global expansion and certified agricultural exports, Agro Trade, one of Egypt’s leading exporters of fresh fruits and vegetables, participated in Asia Fruit Logistica 2024, held in Hong Kong — Asia’s top international trade fair for the fresh produce industry.

With more than 778 exhibitors from over 40 countries, this year’s edition provided Agro Trade a golden opportunity to:

Explore high-growth Asian export markets
Connect with key fresh produce buyers and food distributors
Analyze consumer preferences in countries like China, Vietnam, Japan, South Korea, and Malaysia
Present Egypt’s fresh produce quality to Asian retailers

🌟 Why Asia Fruit Logistica Matters for Egyptian Produce

Asia Fruit Logistica (AFL) is the gateway to the Asian fresh produce industry, covering the entire value chain — from growers and exporters to retail, import, and logistics. It’s a critical platform for any fresh produce export company targeting:

China’s booming citrus and sweet potato markets
Japan’s demand for premium packaging and traceability
South Korea and Vietnam’s focus on sustainability and MRL-compliant imports

AFL 2024 highlighted the growing role of Egypt in the region’s sourcing landscape, with 7% of total exhibitors representing Egyptian fresh produce exporters.

Agro Trade also attended the Asiafruit Business Forum, where panel discussions covered:

Agri-tech innovation in marketing and food service
Supply chain optimization and sustainable packaging
Consumer behavior research in Asian markets

🚢 Shipping & Logistics – Optimizing Routes from Egypt to Asia

Long transit times have historically been a challenge for shipping fresh produce from Egypt to Asia, often exceeding 50 days. However, Agro Trade is now leveraging improved Red Sea–Asia routes to cut delivery time by nearly 50%.

Updated transit examples:

Sokhna Port → Singapore: ~16 days
Singapore → China (Mainland): ~12 days

Top carriers: YangMing, CMA CGM, CIL Emirates, G-MAC
These enhancements are vital for preserving product freshness, increasing competitiveness, and reducing risk in long-haul exports.

🍊 Agro Trade Products in Demand Across Asia

Through discussions with leading Asian importers, Agro Trade identified a shortlist of high-potential Egyptian exports:

✅ Sweet Potatoes – popular for nutritional value and cooking versatility
✅ Citrus (Oranges, Lemons, Mandarins) – in growing demand in China and South Korea
✅ Pomegranates – especially appealing in Vietnam and Malaysia
✅ Spring Onions & Garlic – key ingredients in regional cuisine
✅ Green Onions – favored for fresh foodservice and retail

These products align with Asia’s demand for traceable, pesticide-compliant, and organically grown fruits and vegetables.

🌱 Agro Trade – A Certified Fresh Produce Exporter from Egypt

With over 25 years of international trade expertise, Agro Trade is a fully certified exporter and operates under its premium brand Mahdy Fresh.

Certifications & Capabilities:

🌐 GLOBALG.A.P., IFS Food, EU Class 1, and FDA Registered
🚚 End-to-end cold chain logistics
🏷️ Private labeling and market-specific packaging
📅 Year-round supply availability
✅ Full compliance with MRL and phytosanitary standards

Agro Trade ensures product safety, freshness, and consistency from farm to container.

🎯 Key Outcomes from Asia Fruit Logistica 2024

Established strong leads with wholesalers and foodservice partners in China, Vietnam, and Malaysia
Evaluated tailored packaging needs for retail in Korea and Japan
Laid the groundwork for strategic shipping partnerships
Strengthened Agro Trade’s visibility as a reliable fresh produce supplier in Asia

Agro Trade continues to be the go-to partner for Asian importers looking for certified, quality-assured Egyptian fruits and vegetables.

📌 Conclusion – Building a Fresh Future in Asia

Asia Fruit Logistica 2024 reinforced Agro Trade’s mission of connecting global markets through quality Egyptian agriculture.

As part of its international growth strategy, Agro Trade will continue to:

Expand presence in high-potential Asian markets
Invest in eco-friendly packaging and agricultural innovation
Enhance its role as a top exporter of fresh Egyptian produce in Asia

With a strong commitment to quality, compliance, and collaboration, Agro Trade is proud to be shaping the future of global food systems — from Egypt to Asia and beyond.

📬 Get in Touch with Agro Trade
📧 Email: info@agro-trade.co
📞 Phone: +20 1001627524 / +20 33782526033
🌐 Website: www.agro-trade.co