🥔 Egyptian Sweet Potato Market Update 2025 – Agro Trade | Mahdy Fresh

🥔 Egyptian Sweet Potato Market Update 2025 – Agro Trade | Mahdy Fresh

After a Strong Start, Prices Stabilize to Last Year’s Levels

Publication Date: Mon 1 Sep 2025
Source Reference: Based on FreshPlaza article by Hugo Huijbers

🌍 Egypt’s Sweet Potato Export Season 2025 – A Promising but Balanced Market

The 2025 Egyptian sweet potato export season began strongly, with early prices outperforming last year’s levels. However, as supply volumes increased and overall market sales slowed, prices have now stabilized — returning to a seasonal equilibrium similar to 2024.

According to Mohamed Moustafa, Sales Executive at Agro Trade Holland (Mahdy Fresh):

“We received our first deliveries back in June. Initially, prices were high and stable; due to volume pressure and sluggish sales, prices are now returning to a seasonal level, almost similar to last year’s.”

This development mirrors the broader European market trend, where Egyptian exporters maintain a steady, reliable presence across key destinations such as the Netherlands, France, Germany, Spain, and the United Kingdom.

🇪🇬 Egypt’s Leadership in Global Sweet Potato Exports

Egypt continues to be one of the world’s leading exporters of sweet potatoes, supported by:

  • Fertile Nile Delta soil

  • Favorable climate with mild winters

  • Long harvest window (June to February)

  • Proximity to European ports ensuring faster shipping times

Under the premium label Mahdy Fresh, Agro Trade delivers certified, export-grade sweet potatoes to over 30 international markets, serving major retail, wholesale, and foodservice chains.

🌱 Variety Shift – Bellevue Becomes the New Standard

As highlighted in the FreshPlaza feature, cultivation trends in Egypt have shifted significantly. The Bellevue variety now accounts for nearly two-thirds of the total exportable crop, replacing Beauregard in many production zones.

Key reasons for Bellevue’s dominance include:
✅ Deep orange color and uniform shape
✅ High dry matter and sweetness
✅ Extended shelf life and strong skin structure
✅ Better tolerance during long-distance shipping

This evolution aligns perfectly with European buyer preferences for consistency, color, and flavor.

🛒 European Market Preferences

European supermarket chains tend to prefer medium sizes (M, L1) for retail, while wholesale markets and foodservice sectors favor larger sizes (L1, L2, XL).

Agro Trade’s state-of-the-art grading and packing lines ensure precise sorting and quality uniformity, meeting customized requirements for each client — whether retail packaging or bulk shipments.

🔥 Rising Industrial Demand

Sweet potatoes are no longer limited to the fresh market. Demand from industrial processors and restaurant chains continues to rise, especially for:
🍟 Sweet potato fries
🥣 Purees and baby food
🥗 Frozen and ready-to-cook meals

As Moustafa noted in the FreshPlaza interview:

“Sweet potatoes are now gaining popularity not only in the fresh market but also in the industry. More burger chains are adding sweet potato fries to their menus — there’s clear growth potential in both areas.”

This diversification ensures consistent year-round export performance and broader market stability for Egyptian growers.

🚢 Efficient Export Logistics

Egypt’s geographical advantage near European and Gulf markets enables cost-effective and timely logistics.

Main Ports: Alexandria, Damietta, Sokhna
Transit Time to Rotterdam: ~10–12 days
Shipping Mode: Reefer containers with full cold-chain management

Seasonality:

  • Early crop: June – September

  • Main season: October – January

  • Late crop: February (limited volumes)

📦 Agro Trade – Certified Egyptian Sweet Potato Exporter

Operating under the Mahdy Fresh brand, Agro Trade guarantees quality, safety, and consistency supported by world-class certifications:

✅ GLOBALG.A.P
✅ IFS Food
✅ EU Class 1
✅ FDA Registration

Our core strengths:

  • Fully integrated cold-chain logistics

  • Private labeling & custom packaging solutions

  • Full traceability and MRL compliance

  • Sustainable agriculture and responsible water management

🌟 Mahdy Fresh – A Global Symbol of Egyptian Quality

The Mahdy Fresh brand continues to represent Egypt’s excellence in agriculture. Each sweet potato is:

  • Harvested at peak maturity

  • Graded and packed in certified facilities

  • Cooled and stored to preserve freshness

  • Fully documented with phytosanitary and export certification

From farm to port, Mahdy Fresh delivers reliability, taste, and visual appeal recognized by buyers worldwide.

🔮 Future Outlook – Agro Trade’s 2025 Vision

As prices stabilize and demand continues to rise, Agro Trade is implementing new strategies to strengthen Egypt’s role in the global sweet potato trade:

  • Expansion of organic sweet potato production

  • Introduction of eco-friendly packaging

  • Investment in digital traceability systems

  • Stronger partnerships with European retailers and Asian distributors

Agro Trade remains committed to making Egypt the global benchmark for premium-quality sweet potatoes.

📚 Reference

FreshPlaza (1 Sep 2025) – After a good start, prices have settled back to last year’s level.
Retrieved from https://www.freshplaza.com/africa/article/9760909/after-a-good-start-prices-have-settled-back-to-last-year-s-level/
Author: Hugo Huijbers | Contributor: Mohamed Moustafa, Agro Trade Holland B.V.

📞 Contact Agro Trade

Agro Trade for Import & Export
📧 Email: info@agro-trade.co
📞 Phone: +20 1001627524 / +20 33782526033
🌐 Website: www.agro-trade.co

European Office – Agro Trade Holland B.V.
📍 The Netherlands
📞 Tel: +31 174 9334914
📧 info@agro-trade.nl

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